5 Ways to Accelerate Social Media Response Time For Better Experience
Since social media is allowing you to go through your user’s issues and problems, users also expect a quick reply in real-time. According to the research conducted by eptica, among 1000 American consumers 85% of them expect replay within six-hour on Facebook.
(Note: If you want to earn a very responsive badge for your Facebook page then you have to very responsive on your Facebook page. That means you have to reply to 90% of the message within 15 minutes. Once facebook analyzes you are fulfilling its requirement then your page will be credited as a very responsive page.)
Coming back on point, twitter user expectations are much higher than Facebook. That means 64% of the twitter user anticipant a quick response from page author within 60 minutes. If you are failing to respond to your customer post then you are not only losing them but you are increasing the chances of getting a bad online reputation among another user
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